The feast-or-famine cycle is not a mindset problem. It’s a systems problem.
Paul Elderkin Paul Elderkin

The feast-or-famine cycle is not a mindset problem. It’s a systems problem.

Over the past four months, I have met with practitioners across Melbourne, including breathwork facilitators, sound healers, energy workers, and mental health advocates. Each is engaged in essential, often unrecognised work.

Our focus was not on selling, but on listening.

In every conversation, regardless of experience or schedule, the same theme emerged: the work is sustainable, but the business is not.

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You don’t need to build your own app. Why vibe-coding isn’t the answer.
Ann Luong Ann Luong

You don’t need to build your own app. Why vibe-coding isn’t the answer.

DIY and AI app builders promise simplicity but often burden wellness practitioners with tech complexity, poor integrations, and concerns around client experience and data security. Plaece is purpose-built for coaches and holistic practitioners by a trauma-informed breathwork coach to centre human connection, coaching, and community.

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Why we built Plaece: From accident to platform founders
Ann Luong Ann Luong

Why we built Plaece: From accident to platform founders

While many roads lead to Plaece, it really began with an accident in Thailand that neither of us saw coming.

The paths that we were taking came to a screeching stop.

And during that pause, we started building something with intent to help wellness and holistic practitioners, coaches and facilitators to grow their businesses.

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