The community + platform for holistic & wellness practitioners and seekers.

Plaece is building the platform for holistic and wellness practitioners to grow a sustainable business and for the people seeking them. So practitioners can focus on the work that matters, and clients can focus on their journey.

Join our Waitlist

A group of women from our wellness community are having a conversation inside a cafe with green walls, black pendant lights, and some bar stools. The women are dressed casually, and one in the centre is gesturing as she speaks.

Interior of a coffee shop with colorful art on the walls, a green brick wall, a wall painting of two women, and a hanging black lamp, with the text "Let's have another coffee" overlaid.

Our community of wellness practitioners and coaches gathered in a modern indoor cafe, some standing and some sitting, engaged in conversation. The interior features a white brick wall, artistic decor, hanging black pendant lights.

Five people from Plaece's wellness community sitting and standing under a yellow and white striped umbrella in a colourful outdoor urban setting with a mural on the wall behind them at our most recent coffee meetup.

A community
that gets it.

Running a wellness practice can feel lonely - even when your calendar is full. That's why we're building more than a platform. We're bringing together coaches, practitioners, and facilitators across Melbourne to connect, share, and support each other.

We’re also connecting people who are curious to learn about wellness or on a personal growth journey.

Drop your details below, and we'll invite you to our next free Melbourne meetup. It’s just good people doing meaningful work or those who are curious about it.

We respect your privacy so will only contact you to provide updates on community, tech and Plaece.

A person practicing meditation on a textured brown mat, seated with legs crossed and hand resting on the knee in a mudra gesture. A wooden incense holder with a lit incense stick is placed nearby.

A woman practicing sound healing with singing bowls in a cozy, natural setting, with another person lying on the floor and meditation cushions around.

Our Mission.

Helping to make sustainable businesses possible for practitioners, facilitators and coaches.

Too many brilliant practitioners burn out trying to manage the business side of their work. We're here to change that — giving holistic coaches, facilitators, and healers the tools to grow sustainably, without losing the human connection at the heart of their practice.

A person with dark skin and dreadlocks is stretching, wearing a white sports top and matching leggings, with the word 'Movement' written on the left side.

A man practicing breathing exercises outdoors with his eyes closed, sunlight on his face, wearing a light blue t-shirt, with the word 'breathwork' overlayed.

Help shape what
Plaece becomes.

We're in early development and looking for founding members — forward-thinking wellness professionals who want a seat at the table. You'll have direct input into the platform, early access as we build, and a community of like-minded practitioners growing alongside you.

This is an invitation to build something better, together.

Let's Have a chat

Our Story.

We didn't plan to build this.
Life had other ideas.

After Paul got certified in breathwork, he started building an app for his practice, and then we were in an accident. Ann was the client, and she was overwhelmed bouncing between emails, Google Drive and YouTube.

What we’re building…again.

We realised people didn't need one-off custom apps – they needed a platform that empowers them to expand their reach without technical barriers.

Simple enough to launch in weeks, flexible enough to honour each practice's unique approach.

This time, we’ve got Cam with us who’s helping to grow our community.

Why We're Different

We're not a tech company building for wellness – we're wellness practitioners and people on our own journeys who decided to build the tech we needed. We understand the balance between digital scalability and human connection because we live it.

We build the tech, you create the impact, we all grow in community.

Join Us

We're an Aussie business looking for founding members to shape this journey with us. If you're ready to scale your impact without losing your soul, let's build together.

Join the waitlist

Our Team.

Our vision is to help people reconnect with their wellbeing by creating technology and community that enable coaches, practitioners, facilitators, and healers to make a greater impact.

We’re your team. Every step of the way.

Paul Elderkin

Co-Founder

"Every practitioner should have the tools to reach people when they need support most, without needing to learn code."

Read about the moment that changed everything and why Paul co-founded Plaece.

Ann Luong

Co-Founder

“Wellness practices shouldn't be limited by geography or circumstance – everyone deserves access to the support that helps them.”

Every challenge in life becomes a stepping stone. Read Ann’s story and the co-founder journey.

Cam, our Community Manager with blonde hair smiling at the camera, wearing sunglasses on her head and a black jacket, outdoors on a rocky and grassy mountain with a view of a large body of water, lakes, islands, and a cloudy sky in the background.

Camille Thibault-Gondre

"Everyone has their own zone of genius, and we should empower people to share theirs with the world."

Community & Partnerships

Cam’s story of how she found Plaece and her pursuit of living in alignment, rather than performance.

Insights & Stories.

Explore why and how we’re building Plaece, what we’re hearing from our community, as well as what we’re learning from wellness and holistic practitioners, coaches, and facilitators.

Real stories and strategies for breathwork coaches, mindfulness and somatic practitioners, sound and energy healers, and wellness professionals.

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