You’ve found your Plaece.

We’re building a platform for holistic and wellness practitioners and coaches to grow a sustainable business

Join our Community
A person practicing meditation on a textured brown mat, seated with legs crossed and hand resting on the knee in a mudra gesture. A wooden incense holder with a lit incense stick is placed nearby.
A woman practicing sound healing with singing bowls in a cozy, natural setting, with another person lying on the floor and meditation cushions around.

Our Mission

Helping to make sustainable businesses possible for practitioners, facilitators and coaches.

A person with dark skin and dreadlocks is stretching, wearing a white sports top and matching leggings, with the word 'Movement' written on the left side.
A man practicing breathing exercises outdoors with his eyes closed, sunlight on his face, wearing a light blue t-shirt, with the word 'breathwork' overlayed.
A wooden table with a closed silver laptop, a clear glass of water, a black smartphone, and a unique geometric glass vase holding pink flowers.

Let’s build your Plaece, together.

Plaece is in our early development stage, and we're looking for forward-thinking, holistic coaches, facilitators, mentors, and practitioners who want to shape the future of wellness technology with us.

As a founding member, you'll be part of our alpha phase, where you’ll have direct input on platform development and the opportunity to grow alongside a community of pioneering wellness and self-development entrepreneurs building the next generation of digital practice.

Let's Have a chat
A meeting with two people at a table, one using a laptop and the other taking notes, with decorative vases, a small table lamp, and glasses of water, in a modern office setting.

Our Story

Our journey has been anything but ordinary.

The Spark

After co-founder Paul got certified in breathwork, he started building an app for his practice, and then we were in an accident. Ann was the client and she was overwhelmed bouncing between emails, Google Drive and YouTube. Then we met Cam, who’s certifying in breathwork and somatic.

The Solution

We realised people didn't need one-off custom apps – they needed a platform that empowers them to expand their reach without technical barriers.

Simple enough to launch in weeks, flexible enough to honour each practice's unique approach.

Why We're Different

We're not a tech company building for wellness – we're wellness practitioners and seekers who built the tech we needed. We understand the balance between digital scalability and human connection because we live it.

Our Mission

To help wellness professionals build financially sustainable businesses while preserving the personal connection that makes their work meaningful. In essence, reconnecting the world to wellbeing. We build the tech, you create the impact.

Join Us

We're an Aussie business looking for founding members to shape this journey with us. If you're ready to scale your impact without losing your soul, let's build together.

Tell me more

Our Team

Our vision is to help reconnect people with their wellbeing by creating technology that enables coaches, practitioners, facilitators, and healers to make a greater impact.

So, we’re your team. Every step of the way.

Founder Paul Elderkin, a smiling man with a bald head and beard, sitting on a brown leather couch, wearing a white t-shirt with a logo, with greenery and a woman in the background.

Paul Elderkin

Co-Founder

"Every practitioner should have the tools to reach people when they need support most, without needing to learn code."

A black and white LinkedIn icon
A black and white Instagram icon
Founder Ann Luong, a smiling woman with dark hair wearing blue earrings and a light cream cardigan, sitting indoors with a blurred outdoor background.

Ann Luong

Co-Founder

“Wellness practices shouldn't be limited by geography or circumstance – everyone deserves access to the support that helps them.”

A black and white LinkedIn icon
A black and white Instagram icon

Camille Thibault-Gondre

Community & Partnerships

"Everyone has their own zone of genius, and we should empower people to share theirs with the world."

A black and white LinkedIn icon
A black and white Instagram icon

Insights & Stories

Explore how we’re building Plaece, what we’re learning from wellness and holistic practitioners, coaches, and facilitators who use tech to streamline their businesses and support their clients, on our blog.

Real stories and strategies for breathwork coaches, mindfulness and somatic practitioners, sound and energy healers, and wellness professionals.

Featured
The feast-or-famine cycle is not a mindset problem. It’s a systems problem.
The feast-or-famine cycle is not a mindset problem. It’s a systems problem.

Over the past four months, I have met with practitioners across Melbourne, including breathwork facilitators, sound healers, energy workers, and mental health advocates. Each is engaged in essential, often unrecognised work.

Our focus was not on selling, but on listening.

In every conversation, regardless of experience or schedule, the same theme emerged: the work is sustainable, but the business is not.

You don’t need to build your own app. Why vibe-coding isn’t the answer.
You don’t need to build your own app. Why vibe-coding isn’t the answer.

DIY and AI app builders promise simplicity but often burden wellness practitioners with tech complexity, poor integrations, and concerns around client experience and data security. Plaece is purpose-built for coaches and holistic practitioners by a trauma-informed breathwork coach to centre human connection, coaching, and community.

Why community matters when you're building a wellness practice
Why community matters when you're building a wellness practice

Building a wellness practice can feel isolating, even with a business partner. At Plaece, we’ve explored why community is essential for wellness practitioners and how shared experience supports both personal wellbeing and business growth.

How can wellness and holistic coaches simplify client programs? A breathwork coach’s solution
How can wellness and holistic coaches simplify client programs? A breathwork coach’s solution

I'm a Breathwork Coach. And I built a platform and app because I had to. You can now use it too.

I did it so wellness and holistic coaches can consolidate their tools and serve more clients with one platform, and focus on what they want to do - help, support and guide more people.

Why we built Plaece: From accident to platform founders
Why we built Plaece: From accident to platform founders

While many roads lead to Plaece, it really began with an accident in Thailand that neither of us saw coming.

The paths that we were taking came to a screeching stop.

And during that pause, we started building something with intent to help wellness and holistic practitioners, coaches and facilitators to grow their businesses.