The feast-or-famine cycle is not a mindset problem. It’s a systems problem.
Building a Wellness Business Paul Elderkin Building a Wellness Business Paul Elderkin

The feast-or-famine cycle is not a mindset problem. It’s a systems problem.

Over the past four months, I have met with practitioners across Melbourne, including breathwork facilitators, sound healers, energy workers, and mental health advocates. Each is engaged in essential, often unrecognised work.

Our focus was not on selling, but on listening.

In every conversation, regardless of experience or schedule, the same theme emerged: the work is sustainable, but the business is not.

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